The #1 Regret Property Sellers Have and Why We Introduced Vendor Advocacy
Selling a property is one of the most significant financial decisions a person can make, yet too often, it is done without the right support or strategic guidance. While much attention is given to buyers and the mistakes they might make, it is sellers who often carry deep regret once the dust settles. And time and time again, the same theme comes up:
“I wish I had chosen a better agent.”
It is a powerful statement. One that we hear far too often from sellers after their sale is complete, when it is too late to fix.
This was one of the core reasons we decided to offer Vendor Advocacy as a service at Precision Property Buyers Agency. After assisting countless buyers through difficult negotiations with underprepared or misaligned sales agents, we saw the same pattern on the other side. Many sellers did not have the experience, confidence, or support to know what “good” looked like, or how to protect their best interests in the selling process.
What is Vendor Advocacy?
Vendor advocacy is a professional service where we support property owners through the process of selling, without acting as the selling agent ourselves.
Instead, we:
- Recommend and shortlist sales agents best suited to the property and local market
- Negotiate the sales commission and marketing strategy
- Help interpret agents’ performance and guide vendor decision-making
- Stay involved during the sales campaign to ensure the agent remains accountable
- Act as a second set of experienced eyes and ears to reduce stress, risk, and guesswork
The vendor remains the client. The agent still runs the sales campaign. But we act as a knowledgeable, experienced advocate in your corner, making sure no detail is missed, and no dollar is left on the table.
Why We Stepped In
We were seeing too many clients, especially older owners, time-poor professionals, or those selling properties in rural or niche markets enter the sales process unprepared and unsupported.
Many felt they had to pick an agent based on a recommendation, a letterbox flyer, or a high appraisal, without knowing what to really look for in a professional salesperson. Others were burned by underwhelming results, unexpected costs, or poorly run campaigns.
Often, by the time we were called in for advice, it was already too late.
Vendor advocacy bridges that gap. It empowers sellers to make informed choices and ensures the person selling your property is truly working in your best interests, with professional oversight every step of the way.
Real Case Example: From Overwhelm to Outstanding Result
A long-time client of ours recently approached us to assist in selling their rural property. Health issues meant they could no longer manage the land, but they were hesitant about entering the sales process, unsure of who to trust.
We met with them, assessed the property and the market, and shortlisted a small group of reputable local agents. We negotiated commission, reviewed the proposed marketing campaign, and ensured the chosen agent was aligned with our client’s values and objectives.
Throughout the campaign, we stayed in close contact with both the client and the sales agent, reviewed buyer feedback, tracked performance metrics, and helped guide negotiations.
The result? A sale well above initial expectations, and a client who felt confident and in control the entire way through.
Why It Matters More Than Ever
In today’s market, where interest rates, buyer confidence, and media-driven narratives can all influence outcomes, choosing the right agent and the right strategy is everything.
Vendor advocacy is not about interfering with agents or adding more red tape. It is about providing an extra layer of protection and expertise, especially for sellers who do not transact property often and are not sure how to assess or manage the sale process.
And importantly, we work for you. We never take a cut from both sides of the deal. Our referral arrangements with agents are transparent, ethical, and clearly disclosed from the outset, as per our professional standards under REIQ, REBAA, and PIPA.
Thinking About Selling?
Whether you are selling a family home, an investment property, or a rural acreage, we are here to ensure you do not become another regret statistic.
If you would like independent guidance, agent selection support, or simply someone in your corner to help you navigate the selling process, get in touch.
Because the right representation on the selling side matters just as much as it does for buyers
